ICO Workflow Examples

NOTE: prior to contacting the consumer, be sure you have appropriate consent from the consumer.

Auto-Response: Automated Email
Subject Line: We've Received Your Request for an Instant Cash Offer!
Message: We've received your offer confirmation | Requests communication preference

Day 1: Manual Email, Text, Call, and Voicemail 
Subject Line: Just One More Step to Finalize Your Instant Cash Offer
Message: Introduction | Next Step | 7-Days | Kelley Blue Book Instant Cash Offer Participating Dealer | Options 

Day 2: Manual Email, Text, Call, and Voicemail
Subject: It's Time to Finalize Your Instant Cash Offer
Message: Upcoming expiration | ICO process explanation

Day 3: Manual Email, Text, Call, and Voicemail
Subject: We'll Come to You to Finalize Your Instant Cash Offer
Message: At-Home Trade Inspection Process |ICO process explanation | Need for in-person validation

Day 5: Manual Email, Text, Call, and Voicemail
Subject: Hurry! Your Instant Cash Offer Expires Soon
Message: Upcoming expiration | Need for in-person validation

Day 6: Manual Email, Text, Call, and Voicemail
Subject: There's Still Time to Finalize Your Instant Cash Offer
Message: Upcoming expiration | Need for in-person validation

Day 7: Manual Email, Text, Call, and Voicemail
Subject: Last Day to Finalize Your Instant Cash Offer
Message: Urgency, Last Day | In-person validation required today

Day 8: Manual Email, Text, Call, and Voicemail
Subject: Your Offer Expired, but We Still Want Your Vehicle
Message: Offer just expired | We still want your vehicle

Day 9: Auto Email, Text, Call, and Voicemail
Subject: Get an Up-to-Date Instant Cash Offer Today
Message: General Manager email | Invitation to store, up-to-date offer

Day 12: Auto Email, Text, Call, and Voicemail
Subject: We'd Love to Have Your Feedback
Message:What kept the customer from moving forward? | Opportunity to ease concerns

Day 16: Auto Email, Text, Call, and Voicemail
Subject: Increased Demand is Driving Up Trade-In Values
Message: We Still Want Your Car - KBB co-branded email | Used car values fluctuate, get an up-to-date offer

Day 20: Auto Email, Text, Call, and Voicemail
Subject: Now is a Great Time to Trade-In or Sell Your Vehicle
Message: Used car values are shifting | Receive an up-to-date offer

Day 25: Auto Email, Text, Call, and Voicemail
Subject: Still Interested in Getting the Most for Your Vehicle?
Still interested? | Resubmit and validate in one visit

Day 30: Auto Email, Text, Call, and Voicemail
Subject: Trade-In Values are Up!
Message: Used car market has changed | Get an up-to-date offer

Day 45: Auto Email, Text, Call, and Voicemail
Subject: We Need Quality Pre-Owned Vehicles Like Yours
Message: We Need Trades - KBB co-branded email | Seeking quality pre-owned inventory

Day 60: Auto Email, Text, Call, and Voicemail
Subject: You're Invited! Join Us for Our Vehicle BuyBack Event
Message: Big BuyBack Event - KBB co-branded email | Special purchasing event, buying consumer vehicles on-site

Day 90: Auto Email, Text, Call, and Voicemail
Subject: Still Considering Trading-In or Selling Your vehicle?
Message: Vehicle condition and pre-owned values have likely changed, get an up-to-date offer

Day 130: Mark Customer LOST
Customer has completed this sales process. Mark customer as 'Lost', future leads from this customer will initiate the appropriate follow-up process for that lead source.